Economy
Suzuki Thailand Shifts Strategy to Import-Only Model
Suzuki Thailand has transitioned to an import-only business model, focusing on maintaining nationwide after-sales service and expanding its service center network.
According to an interview with Khaosod Online, Wallop Tri-erkngam, Executive Vice President of Suzuki Thailand, confirmed that the company has shifted its operations to focus exclusively on vehicle imports. This change follows the cessation of local manufacturing earlier this year. Despite the structural shift, the company emphasizes that its commitment to customer service remains unchanged.
For residents and long-term owners, Suzuki maintains that its after-sales support remains robust, with 77 service centers currently operating across the country. The company is actively planning to expand this network, particularly in the Northern and Northeastern regions, by introducing '2S' centers—facilities dedicated solely to maintenance and spare parts without vehicle sales showrooms. This strategy aims to accommodate modern consumer habits, where vehicle research and purchasing often occur online.
While the transition to an import-only model presents challenges regarding higher import taxes, management notes that it allows for greater flexibility in selecting vehicle models that better align with local market demands. Suzuki, which has operated in Thailand for over half a century, continues to provide support for older vehicles, including those 20 to 30 years old. Future developments regarding the specific timeline for the expansion of the 2S service centers remain to be confirmed.
