Siam Piwat Launches AI Robot Concierge at Siam Paragon

On November 12, 2026, the Siam Piwat Group announced a strategic partnership with Amity Robotics to integrate artificial intelligence into its retail operations. As part of this initiative, the company has introduced the 'ARC Move' AI robot concierge, which began a pilot program at Siam Paragon on November 2, 2026. According to Khaosod Online, the robot is designed to assist visitors by providing information about store locations and services within the shopping center. A key feature of the ARC Move is its ability to communicate in seven different languages, making it a useful tool for international tourists and local shoppers alike. The company plans to further enhance the system by incorporating Generative AI to provide more personalized customer experiences. For residents and travelers, this development represents a shift toward automated, tech-driven retail environments in Bangkok. While the pilot is currently focused on Siam Paragon, the integration of such technology reflects Siam Piwat's broader vision for its properties, including Siam Center and Siam Discovery. It remains to be confirmed how quickly this technology will be rolled out to other locations within the group's portfolio or what specific additional features will be added as the Generative AI capabilities are further developed.