POINTX Reports Shift in Consumer Point Redemption Habits
A report from SCBX’s POINTX application highlights a trend where modern consumers prefer using loyalty points for daily expenses rather than saving them for large rewards.
According to a report published by Khaosod Online on October 27, 2026, the POINTX application—a loyalty point aggregation platform under SCBX—has identified a significant shift in how Thai consumers manage their reward points. Krittee Manoleehagul, CEO of PointX Co., Ltd., stated that users are moving away from the traditional habit of hoarding points for long periods to redeem high-value items. Instead, consumers now prioritize using points as a flexible tool for everyday spending.
Data from the application reveals four key behavioral changes, most notably an increase in the frequency of point redemption. Users are now integrating points into their daily lifestyle expenses rather than waiting for specific promotions or special occasions. The integration with the SCB EASY app has further streamlined this process, making it easier for users to access and utilize their points instantly.
For residents and frequent visitors in Thailand, this trend suggests that loyalty programs are becoming more practical and integrated into daily commerce. By treating points as a form of 'everyday value,' consumers can potentially reduce their daily living costs. While the report highlights current usage patterns, it remains to be seen how other loyalty platforms in the region will adapt their interfaces to match this demand for immediate, small-scale redemption utility.
