ttb Reports Digital Sales Growth Exceeding 60% via ttb touch App
TMBThanachart Bank (ttb) has announced that digital channels now account for over 60% of its retail sales, driven by the high adoption of the ttb touch application.
According to a report by Prachachat Business, TMBThanachart Bank (ttb) has reached a significant milestone in its digital transformation strategy. The bank revealed that digital channels now generate more than 60% of its total retail sales. This growth is largely attributed to the ttb touch application, which currently handles over 95% of the bank's retail transactions.
The bank reports a 10% year-on-year increase in transaction volume, supported by a user base of 6.2 million people. Daily active usage of the platform is estimated between 1.5 and 2 million users. The bank is currently focusing on evolving the ttb touch interface to better serve customers across all age demographics.
For residents and expatriates in Thailand, this shift highlights the increasing reliance on mobile banking for daily financial management. As traditional branch services continue to be supplemented or replaced by digital interfaces, users should ensure their mobile applications are updated and secure. While the bank has confirmed these performance metrics, details regarding specific upcoming feature rollouts or potential changes to physical branch accessibility remain to be clarified by the institution.
