The 'Secret Ingredient' Behind a Legendary KFC Branch in Chonburi
A long-serving cook at a KFC branch in Chonburi has been credited by social media users for the store's reputation for superior fried chicken.
A KFC branch located at the Chalermthai Department Store in Chonburi has gained a legendary reputation among locals for serving fried chicken that many claim tastes better than at other locations, despite the use of standardized ingredients and cooking methods.
According to a report by Khaosod Online, social media users have identified a 'secret' factor behind this consistency: a veteran cook affectionately known as 'Jae Yai' (Auntie Yai). Her real name is Somjai Sawasdee, and she has worked at this specific branch since September 1995. For 31 years, she has held the same position, focusing on preparing, marinating, and frying the chicken. Staff and customers alike have passed down her nickname through generations, attributing the branch's unique flavor profile to her long-standing dedication and expertise in the kitchen.
This story has gained significant attention as the Chalermthai Department Store branch is scheduled to relocate at the end of October 2026. For residents and visitors who have long frequented this location, the news of the branch's move marks the end of an era for what many consider a local culinary landmark. While the quality of the food is often subjective, the public appreciation for Jae Yai highlights the impact of long-term staff on brand consistency. It remains to be seen how the relocation will affect the branch's operations or if the signature taste will be maintained in the new setting.
