Caltex Thailand Launches 'Kebdao' App as Part of 500 Million Baht Digital Overhaul
Caltex has introduced its new 'Kebdao' loyalty application, marking a significant digital transformation backed by a 500 million baht investment.
According to Khaosod Online, Star Fuels Marketing—the exclusive operator of Caltex fuel stations in Thailand—has officially launched 'Kebdao,' a new loyalty platform application. This initiative is part of a broader digital strategy aimed at creating a seamless customer experience across all service touchpoints, including fuel purchases and non-oil services.
Aswin Paothongthai, Head of Marketing and Data Analytics at Star Fuels Marketing, stated that the company has allocated over 500 million baht to support this digital ecosystem and platform development over the long term, spanning from 2026 to 2030. The application is designed to integrate digital technology into the customer journey, allowing users to access benefits and personalized offers directly through their mobile devices.
For residents and frequent travelers in Thailand, this development signifies a shift toward a more integrated digital rewards system at Caltex stations. By consolidating service experiences into a single platform, the company aims to foster long-term customer engagement. While the launch marks a major milestone in the company's digital roadmap, further details regarding specific reward tiers or additional non-oil partners integrated into the ecosystem remain to be confirmed as the platform rolls out.
