Narathiwat’s 'Kue Po' Crackers: A 50-Year Culinary Legacy
A traditional Southern Thai fish cracker business in Narathiwat has gained national popularity, evolving from a local snack into a thriving enterprise.
According to a report by Khaosod Online, a traditional snack from Narathiwat province known as 'Kue Po' (fried fish crackers) has reached a milestone of 50 years in production. The business, located along the Narathiwat-Tak Bai road in Kaluwo Nuea sub-district, has transitioned from a family-run operation to a successful commercial venture under the leadership of the second-generation owner, known as 'Bang Ron.'
Kue Po is characterized by its use of fresh fish, a crispy texture, and the absence of preservatives. The product has gained significant traction, with daily sales reportedly reaching tens of thousands of baht. The business has expanded its reach from its original location to include branches in Sungai Kolok and distribution channels reaching as far as Bangkok.
For travelers and residents, this story highlights a significant piece of Southern Thai culinary heritage. The success of this local snack demonstrates the growing national interest in authentic regional products. While the report details the business's growth and its traditional preparation methods, it does not specify the exact production capacity or the long-term sustainability plans for the brand. Visitors passing through the Narathiwat-Tak Bai area may find this a notable stop to experience a traditional, long-standing local delicacy.
