VALORANT Champions 2026 Bundle Generates Massive Revenue in China

According to a report by Khaosod Online, the popular first-person shooter game VALORANT has seen significant financial success in China. Within the first 24 hours of its release, the 'Champions 2026' bundle generated approximately $34.5 million USD (roughly 1.15 billion THB) in sales exclusively through the Douyin platform.

This digital collection was launched to commemorate the VALORANT Champions 2026 world championship tournament, which is currently being hosted in Shanghai, China, starting September 24. To boost engagement and sales, Riot Games utilized promotional efforts featuring prominent professional player Tenz, who participated in a live stream to support the bundle.

For residents and visitors in Thailand, this news highlights the immense popularity of esports in the Asian market and the significant economic impact of digital goods tied to major international gaming events. While the figures reported by Valo2asia focus specifically on the Chinese market via Douyin, the global reach of the tournament continues to draw attention from gaming communities worldwide.

It remains to be confirmed how total global sales for the bundle compare to these initial figures from the Chinese market, as well as the long-term impact of such high-profile promotional strategies on future esports revenue models.