Thailand Promotes GI Spices to Enhance Culinary Offerings

On September 9, 2026, Matichon Online reported that Thailand’s Ministry of Commerce is actively promoting the integration of two specific Geographical Indication (GI) spices into the culinary sector: Chiang Mai Makwaen and Sungai Upe Pepper. The initiative aims to elevate the profile of local ingredients and encourage chefs and food producers to incorporate these unique, region-specific flavors into their menus.

For residents and travelers, this development highlights a growing emphasis on regional authenticity within Thailand’s food scene. By utilizing GI-certified products, the government hopes to support local farmers while providing consumers with a more distinct and high-quality gastronomic experience. Makwaen, a spice known for its numbing and aromatic properties, is a staple of Northern Thai cuisine, while Sungai Upe Pepper from the South offers a unique profile distinct from common varieties.

While the Ministry of Commerce is advocating for the adoption of these spices, the extent to which restaurants and food manufacturers will integrate them into mainstream menus remains to be seen. Travelers interested in authentic Thai flavors may find these ingredients increasingly featured in specialty dishes across the country. Further details regarding specific distribution channels or culinary partnerships to support this initiative have not yet been fully disclosed.