Thai Cuisine Dominates Southeast Asian Food Delivery Market
Data from Grab reveals that Thai food orders across seven Southeast Asian countries reached 22 billion baht in 2025, highlighting the global appeal of Thai culinary culture.
According to a report by Prachachat Business, the delivery platform Grab has highlighted the significant popularity of Thai cuisine across Southeast Asia. Data from 2025 indicates that orders for Thai food placed through GrabFood in seven countries across the region reached a total value of 22 billion baht. This surge in demand is being supported by Grab’s 'T.A.S.T.E' strategy, which aims to leverage digital platforms to promote local community products and Thai culinary heritage to a broader international audience.
For residents and travelers, this trend underscores the enduring global appeal of Thai food, which continues to be a primary driver of regional food delivery services. The data suggests that Thai dishes remain a staple choice for consumers throughout Southeast Asia, reflecting the successful integration of traditional culinary culture with modern digital convenience. While these figures demonstrate a strong market preference, it remains to be confirmed how this growth will influence future culinary tourism initiatives or the expansion of specific Thai food brands into new international markets. The report emphasizes that Thai food is not only a cultural asset but also a significant economic contributor within the digital food delivery ecosystem.
