CBRE Forecasts Growth for Thailand’s Luxury Real Estate Market in 2027
CBRE Thailand identifies Bangkok, Phuket, and Pattaya as key hubs for luxury real estate growth in 2027, driven by branded residences and high-net-worth demand.
According to a report by CBRE Thailand, the luxury and super-luxury real estate sectors in Thailand are poised for continued growth in 2027. Artitaya Kasemlawan, Head of Residential Project Sales, noted that Bangkok remains the primary hub for high-end properties, while Phuket is evolving into a global residential market. Meanwhile, Pattaya is benefiting from economic expansion and infrastructure development within the Eastern Economic Corridor (EEC).
A significant trend identified is the rise of 'branded residences'—properties managed by international hotel or luxury brands—as developers seek to differentiate their offerings to attract affluent buyers. Data from the first half of 2026 shows that sales in the high-end segment reached 62%. To support this market, CBRE is hosting the 'CBRE ELITE LIVING 2026' event, featuring 57 projects with starting prices from 7.9 million baht, catering to both investors and those seeking primary residences.
For residents and investors, this trend suggests a maturing market with increased options for premium living. However, while the outlook for 2027 remains positive, the long-term impact of global economic fluctuations on these high-end developments remains to be confirmed. Prospective buyers should monitor how these new branded projects perform in terms of occupancy and long-term value appreciation as the market continues to expand.
