Technology
Thailand’s OIC Issues New Guidelines for Insurance Influencers
The Office of Insurance Commission (OIC) has introduced strict regulations for digital content creators reviewing insurance products to prevent misleading sales practices.
On August 31, 2026, the Office of Insurance Commission (OIC) of Thailand announced new operational guidelines for influencers, bloggers, and content creators discussing insurance on digital platforms. According to Khaosod Online, OIC Secretary-General Chuchat Pramoonpol stated that while influencers are permitted to provide general education, share personal experiences, or explain policy terms without a license, they are strictly prohibited from engaging in sales activities.
Under the new rules, content creators must not analyze, compare, or recommend specific insurance products, nor can they urge followers to purchase policies or facilitate contracts with specific companies. The OIC aims to prevent the spread of exaggerated information and ensure that consumers are not misled by high-pressure sales tactics disguised as reviews. Influencers are now required to clearly label personal experiences as individual accounts rather than professional advice.
For residents and expatriates in Thailand, this move is significant as it aims to increase transparency in the digital insurance market. While these guidelines clarify what content is permissible, it remains to be confirmed how strictly the OIC will monitor social media platforms and what specific penalties will be enforced for non-compliance. Consumers are advised to verify insurance information through official channels rather than relying solely on social media endorsements.