Events
THAI SELECT Festival 2026 Showcases Thai Cuisine in New York City
The Department of International Trade Promotion (DITP) successfully hosted the THAI SELECT Festival 2026 at Grand Central Terminal, aiming to boost global awareness of authentic Thai food.
On July 21, 2026, the Department of International Trade Promotion (DITP) under Thailand’s Ministry of Commerce held the THAI SELECT Festival 2026 at Vanderbilt Hall within Grand Central Terminal, New York City. According to Thai Post, the event was designed to highlight the potential of Thai cuisine as a form of 'Soft Power' and to increase recognition of the 'Thai SELECT' certification among international consumers.
For residents and travelers in the United States, this event serves as a significant indicator of the growing accessibility and promotion of authentic Thai culinary standards. The 'Thai SELECT' label is intended to help diners identify restaurants and products that maintain high-quality, traditional Thai flavors. By hosting this festival in a high-traffic transit hub like Grand Central, the DITP aimed to reach a broad audience of global commuters and food enthusiasts.
While the DITP reported an overwhelming positive response from the public, specific details regarding the long-term economic impact or plans for future iterations of the festival in other cities remain to be confirmed. Those interested in finding certified dining options can continue to look for the Thai SELECT emblem at participating establishments worldwide.
Translated from Thai.
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