Thai Chamber of Commerce and Grab Partner to Boost Restaurants with AI

The Thai Chamber of Commerce (TCC) and Grab Thailand have collaborated to host 'TCC Biz Talk 2026: Smart Restaurant Mastery with AI,' an event focused on upskilling restaurant operators in the digital age. This initiative follows the reported success of Grab’s 'GrabMerchant AI Assistant,' which has reportedly contributed to a 20% increase in orders for participating restaurants on the platform.

The event featured insights from industry experts, including representatives from InnoSpace and the popular egg tart brand HAAB, aimed at helping business owners reduce costs and attract more customers through artificial intelligence. Jariya Chirathivat, Chair of the Retail Committee at the Thai Chamber of Commerce, emphasized the importance of adapting to rapidly evolving technologies to maintain competitiveness in the food and beverage sector.

For residents and business owners in Thailand, this partnership highlights a growing trend of digital integration within the local food industry, potentially leading to more efficient service and improved dining experiences. While the reported 20% increase in orders suggests positive outcomes for early adopters, the long-term impact of these AI tools on small-scale, independent eateries remains to be seen. Further developments regarding the accessibility of these tools for non-Grab platform users have not been confirmed.