Trang’s GI Black Pepper Gains Global Market Attention
A local agricultural initiative in Trang province is revitalizing the region's economy by reviving the cultivation of traditional GI-certified black pepper.
According to a report by Khaosod Online, a shift in agricultural strategy in Trang province has led to the successful revival of local black pepper cultivation. Following the removal of aging oil palm plantations, farmers began exploring alternative crops to maximize land value. This led to the development of 'Thung Yao' or 'Palian' black pepper, which has since gained Geographical Indication (GI) status.
Kanruthai Jitmaitreecharoen, Managing Director of Black Gold Treasure Co., Ltd., shared that the transition began in 2019 after a three-year soil restoration period. Initially facing challenges with crop health, the project evolved through rigorous research into the history and cultivation techniques of Trang’s native pepper. Once a major economic driver for the province, this traditional crop is now being positioned for the global market.
For residents and travelers, this development highlights a growing trend in sustainable, high-value local agriculture in Southern Thailand. It showcases how traditional knowledge is being combined with modern marketing to preserve regional heritage while boosting the local economy. While the initiative has successfully established a GI-certified product, the long-term scalability of these pepper farms and their specific impact on local tourism remain to be seen as the brand expands its international reach.
