LINE OpenChat Becomes Thailand’s Leading Community Hub with 24 Million Users
Following the discontinuation of LINE VOOM, LINE OpenChat has surged in popularity in Thailand, now serving over 24 million users as a primary platform for daily activities.
According to a report by Prachachat Business, LINE OpenChat has solidified its position as the top market for the platform in Thailand, surpassing 24 million active users. This growth follows a strategic shift by LINE, which discontinued its short-video feature, 'LINE VOOM.' Consequently, the third tab of the application has been repurposed to prioritize OpenChat, making it easier for users to discover communities, exchange information, and connect with others sharing similar interests.
For residents and long-term visitors in Thailand, this development highlights the evolving role of the LINE application in daily life. Beyond simple messaging, the platform is increasingly utilized for diverse tasks, including ordering food, organizing study groups for exams, and searching for employment opportunities. The integration of these community-driven features into a primary interface tab suggests that LINE is positioning itself as a comprehensive digital hub for Thai society.
While the platform’s user base continues to expand, it remains to be confirmed how these community-driven interactions will be moderated or if new commercial features will be introduced to monetize this high-traffic section of the app. Users should note that while OpenChat facilitates connection, it operates as a public or semi-public forum, and personal privacy settings should be managed accordingly.
