University of the Thai Chamber of Commerce Hosts 13th Annual Startup Camp

The University of the Thai Chamber of Commerce (UTCC), through its Faculty of Business Administration and Marketing Communications department, hosted the 13th annual 'Startup Camp' from October 24 to 25, 2026. The event brought together 300 high school students from over 100 schools across Thailand to engage in practical business training. Under the theme 'Future Resilience Startup Camp (AI for Sustainable Survival),' participants were challenged to develop innovative business ideas centered on artificial intelligence and sustainability. The competition concluded with the team 'Sudsab Taeb UTCC' winning the championship, supported by Thai Beverage Public Company Limited, which provided prizes totaling over 100,000 baht. For residents and visitors, this event highlights the growing emphasis on AI education and entrepreneurial development within Thailand's academic sector. It underscores a national trend toward integrating advanced technology into the curriculum to prepare the next generation for a digital-first economy. While the immediate results of the competition have been announced, further details regarding the long-term implementation of the winning business models or future iterations of the camp remain to be confirmed by the university.