New ETDA Regulations Require E-commerce Platforms to Disclose Total Fees

The Electronic Transactions Development Agency (ETDA) of Thailand has officially announced new guidelines under the Digital Platform Service (DPS) regulations. According to Prachachat Business, ETDA Director Chaiwut Mitraphan stated that e-marketplace platforms are now required to provide a clear breakdown of their 'Total Take Rate'—the cumulative cost of fees—to merchants before they participate in promotional campaigns.

This regulatory update aims to foster greater transparency within the digital economy, ensuring that sellers are fully aware of the costs associated with platform services before committing to sales events. For residents and business owners operating in Thailand, this move is intended to create a more predictable financial environment for online commerce. By mandating the disclosure of these costs upfront, the ETDA hopes to prevent hidden charges and improve the overall fairness of the e-commerce ecosystem.

While the guidelines have been announced, the specific timeline for full enforcement across all major platforms and the exact technical format for these disclosures remain to be confirmed. Merchants are encouraged to monitor their respective platform dashboards for updates regarding how these fee structures will be presented in the coming months.