Economy
Rising E-commerce Platform Fees Challenge Thai Brands
Thai businesses, including major brands like MizuMi and Srichand, are struggling with the continuous increase in e-commerce platform commission fees.
According to a report by Prachachat Business, Thai e-commerce operators are facing significant financial pressure due to the persistent rise in 'Gross Profit' (GP) or sales commission fees charged by online platforms. As of September 2026, these fees have reportedly been adjusted upward two to three times within the year, forcing both small and medium-sized enterprises (SMEs) and established billion-baht brands to absorb higher operational costs.
Prominent Thai beauty and skincare brands, such as MizuMi and Srichand, are among those navigating these challenging market conditions. The report highlights that the escalating cost of doing business online is becoming a major hurdle for companies attempting to maintain profitability while selling through digital marketplaces.
For residents and expatriates in Thailand, this trend may lead to price adjustments for consumer goods as brands attempt to offset these platform-imposed costs. While the report confirms the frequency of these fee hikes, it remains to be seen how long-term consumer pricing will be affected and whether platform operators will introduce new policies to mitigate the burden on sellers. Consumers should monitor retail prices closely as businesses continue to adapt to these shifting digital commerce dynamics.