Economy
Pop Mart Expands into Bakery Business with Labubu-Themed Treats
Chinese art toy giant Pop Mart has launched its first international bakery in Singapore, featuring edible 3D versions of popular characters like Labubu and Molly.
According to Khaosod Online, Beijing-based art toy manufacturer Pop Mart has officially entered the bakery industry. The company has opened its first international bakery location in Singapore, situated directly across from Universal Studios.
This new two-story establishment features a menu of 45 items, including pastries and beverages inspired by the brand's famous 'blind box' collectibles. Notable offerings include black sesame-flavored Labubu ice cream bars and Molly-themed double cheesecakes. Prices for these items range from 5 to 32 Singapore dollars (approximately 130 to 830 Thai baht).
For travelers and residents in the region, this expansion represents a new experiential retail destination that blends pop culture with culinary arts. While Singapore serves as the initial launchpad for this business venture, the company has indicated that it is considering further expansion into European and United States markets.
However, the timeline for these potential future locations remains unconfirmed. Pop Mart representatives noted that any further international rollout will depend on finding the right timing and successfully managing the supply chain requirements within each specific country. As of now, the bakery concept is exclusively available at the Singapore site.
Translated from Thai.
SawaLife is not a news organisation. We classify and translate source material using automated processing and editorial controls; the original publication remains the authoritative context.