Health
Thailand’s Pet Humanization Trend Drives Market Growth
Index Living Mall launches a new campaign as the Thai pet industry approaches a projected 100 billion baht valuation by 2026.
According to a report by Khaosod Online, Index Living Mall has introduced a campaign titled 'Snap for Your Four-Legged Child,' encouraging pet owners to share photos of their pets at home for a chance to win prizes totaling over 50,000 baht. This initiative highlights the growing 'Pet Humanization' trend in Thailand, where pets are increasingly treated as integral family members.
Kridchanok Patamasatayasonthi, Managing Director of Index Living Mall, noted that this cultural shift is significantly impacting the furniture and home decor sectors. Market data indicates that the Thai pet industry is experiencing robust growth, with its total value expected to reach 100 billion baht in 2026, up from approximately 92 billion baht in 2025—a projected increase of 13.2%.
For residents and expatriates in Thailand, this trend suggests a broader availability of pet-friendly home products and services. The pet food sector currently holds the largest market share at 62.4 billion baht, followed by furniture, accessories, and veterinary services. While the market growth is clear, the long-term sustainability of this specific retail trend and its impact on future housing design standards remain to be confirmed. Travelers should note that while pet-friendly services are expanding, policies regarding pets in public spaces and rental properties remain subject to individual establishment rules.
Translated from Thai.
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