Tourism
STELLA Invests 200 Million Baht to Expand Wellness Tourism in Khao Yai
STELLA X plans a 200 million baht investment to develop 'LOAM Integrative Wellness' at its Khao Yai property, aiming to capitalize on the growing demand for luxury wellness residences.
According to a report by Khaosod Online Thailand, STELLA X (Public) Company Limited is set to invest over 200 million baht to develop 'LOAM Integrative Wellness' at its 'Stella Ozone Khao Yai' project. The initiative aims to transform the site into a comprehensive well-being destination, catering to the rising trend of long-stay luxury vacation homes and wellness-focused tourism.
Nattaphasin Chet-udomlap, acting CEO of STELLA, noted that while the global economic climate and international conflicts have impacted tourist purchasing power and confidence during the first half of 2026, the Khao Yai region remains a resilient market. Data cited by the company shows that tourism in Nakhon Ratchasima and Khao Yai has grown significantly, with visitor numbers rising from 6.2 million in 2022 to 9.5 million in 2025, representing an average annual growth rate of approximately 15%.
For travelers and residents, this development highlights the ongoing expansion of high-end infrastructure in the region, further supported by the M6 motorway, which is expected to facilitate easier access. While the company remains confident in the long-term potential of the luxury vacation market, the extent to which these wellness facilities will influence broader regional tourism trends remains to be seen as the project progresses.
Translated from Thai.
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