Prince of Songkla University Launches 'HATYAI GASTRONOMY REBORN' Initiative
Prince of Songkla University has introduced the first series of its PSU ECON POLL, focusing on revitalizing Hatyai's culinary sector while addressing flood resilience.
On November 12, 2026, Prince of Songkla University (PSU) officially launched the first series of its 'PSU ECON POLL' initiative, titled 'HATYAI GASTRONOMY REBORN.' The event, held at the university's Hatyai campus, was led by the Faculty of Economics, the FED-ECON Research Center, and the ASEAN Studies Center, among other university departments. The initiative aims to explore strategies for revitalizing Hatyai’s renowned gastronomy scene while simultaneously strengthening the city's resilience against flood risks. Assistant Professor Dr. Prat Prommee, Dean of the Faculty of Economics, and Associate Professor Dr. Thanit Chalermyanont, Vice President for Planning and Finance, presided over the launch. The project highlights the university's commitment to sustainable economic development and innovation within the region. For residents and visitors, this initiative signals a strategic effort to modernize Hatyai's food tourism sector while proactively managing environmental challenges. While the university has outlined its intent to drive economic recovery through this research-led approach, specific policy implementations or infrastructure changes resulting from the poll findings remain to be confirmed. The university continues to emphasize its role in supporting the city's long-term growth and sustainability.
