MK Restaurants and Laemcharoen Seafood Launch Collaborative 'Fish Shabu' Menu

MK Restaurants, a popular suki chain in Thailand, has announced a strategic collaboration with the well-known seafood brand Laemcharoen Seafood. The campaign, titled 'Fish Shabu Phenomenon,' integrates fresh sea bass and authentic Rayong-style seafood ingredients into the traditional MK hot pot experience. This partnership allows diners to enjoy specialties from both establishments at a single table. The menu features four categories of seafood sets, with the highlight being the 'Fish Shabu' set, which includes fresh sea bass, tender pork, and a fragrant herbal fish broth. Customers can choose from two signature dipping sauces developed by Laemcharoen Seafood: a spicy seafood sauce and a soybean-based fish sauce. Pricing for the sets starts at 899 THB for the pork and fish combination, 1,099 THB for a larger set including fried sea bass with fish sauce, and 1,299 THB for the premium seafood set, which adds squid and various fish balls. For residents and travelers, this collaboration offers a convenient way to sample two distinct culinary styles in one meal. While the menu is currently available, diners should check with local branches regarding specific availability and potential limited-time offers, as the duration of this collaborative campaign has not been explicitly detailed.