Thailand Promotes Film Industry Potential at AFM 2026
The Department of Tourism is set to showcase Thailand as a premier global filming destination at the American Film Market 2026 in Los Angeles, aiming to attract 2 billion baht in foreign production investment.
The Thai Department of Tourism has announced its participation in the American Film Market 2026 (AFM 2026), scheduled to take place from November 10 to 15, 2026, in Los Angeles, USA. As one of the world's largest film industry trade events, AFM serves as a critical hub for Hollywood producers, investors, and international film professionals. According to Jaturon Phakdivanich, Director-General of the Department of Tourism, the initiative aims to position Thailand as a 'World-Class Film Destination.' By highlighting the country's diverse filming locations, professional production crews, and government support measures, officials hope to secure 2 billion baht in revenue from foreign film productions. For residents and travelers, this push reflects Thailand's ongoing efforts to strengthen its international profile and economic ties with the global entertainment industry. While the event is expected to foster new business partnerships and increase the visibility of Thai locations, the specific long-term impact on local production infrastructure and the exact number of future projects resulting from these negotiations remain to be confirmed.
