TAT Launches '100 Baht Travel' Campaign to Boost Weekday Tourism

The Tourism Authority of Thailand (TAT) has announced the upcoming launch of the '100 Baht Travel' campaign, an initiative designed to stimulate the national economy by encouraging travel during weekdays. According to Lalida Periwattana, Deputy Spokesperson for the Prime Minister's Office, the program aims to distribute tourism revenue to secondary cities and local communities while reducing visitor congestion during weekends. The campaign, supported by the government under Prime Minister Anutin Charnvirakul, will feature two main components: special discounts from participating tourism operators and an online 'SHOCK DEALS' activity. Through this online platform, travelers can purchase tourism vouchers for a flat rate of 100 baht. The promotion is scheduled to run for eight rounds, occurring every Tuesday from December 15, 2026, to February 9, 2027. This initiative is open to both Thai citizens and foreign residents living in Thailand. For travelers and residents, this campaign offers a significant opportunity to explore various regions at a reduced cost while supporting local businesses. While the government has outlined the general structure and the dates for the voucher sales, specific details regarding the full list of participating operators and the exact online booking procedures remain to be confirmed by the TAT as the launch date approaches.