Thailand Launches '100 Baht Travel' Campaign Starting December 15
The Thai government is introducing a new tourism stimulus program offering 100-baht vouchers to encourage weekday travel and support local economies.
On November 1, 2026, the Thai government announced the upcoming launch of the '100 Baht Travel' campaign, scheduled to begin on December 15, 2026. According to Deputy Government Spokesperson Lalida Periwattana, the initiative is designed to stimulate the economy by encouraging travel on weekdays, thereby reducing tourist congestion during weekends and holidays while distributing income to secondary cities and local communities. The Tourism Authority of Thailand (TAT) is currently collaborating with over 170 private sector partners, including hotels, restaurants, health and beauty services, and various tourist attractions, to provide special vouchers and discounted offers. This program aims to incentivize both Thai citizens and foreign residents to increase their travel and spending throughout the week. The campaign will feature two main components: exclusive discounts from participating businesses and online promotional activities. For travelers and residents, this initiative offers a potential opportunity to access travel services at a reduced cost while supporting local businesses. However, specific details regarding the purchase process for the 100-baht vouchers, the exact list of participating venues, and the full terms and conditions for usage are still being finalized by the TAT. Interested individuals should monitor official government announcements for further updates on how to participate in the program.
