Minor Food Announces Three-Year Expansion Strategy
Minor Food has unveiled a new three-year roadmap aiming to reach 4,500 global locations by leveraging an asset-light business model and strategic corporate partnerships.
Minor Food, a major player in the Thai food and beverage industry, has announced a strategic three-year roadmap focused on aggressive global expansion. According to Prachachat Business, the company aims to increase its total number of outlets to 4,500 worldwide. Central to this growth is the adoption of an 'Asset-Light' strategy, which seeks to shift the business model toward a 55% franchise ratio. To achieve this, Minor Food is implementing a 'Corporate Franchise' model, collaborating with major Thai corporations such as PTTOR and Lotus’s to accelerate the rollout of new branches. The company has identified the Korean fried chicken brand 'Bonchon' as a primary driver for its international expansion efforts. For residents and travelers in Thailand, this shift suggests a potential increase in the availability of Minor Food-affiliated brands in retail and service locations managed by their new corporate partners. While the company has outlined its ambitious targets and partnership framework, specific details regarding the timeline for individual store openings and the full list of international markets targeted for the Bonchon expansion remain to be confirmed.
