Thailand Poised to Become a Nation of AI Super Users by 2030
Ericsson forecasts that over half of Thai smartphone users will utilize AI agents by 2030, significantly outpacing global adoption trends.
According to a recent report from Prachachat Business citing Ericsson, Thailand is on track to see a massive surge in the adoption of advanced artificial intelligence tools. Current data indicates that only 5% of Thai smartphone users currently employ Agentic AI. However, projections suggest this figure will climb to 52% by 2030, a rate that exceeds the global forecast of 40%.
Furthermore, the report highlights that the daily usage of Multimodal AI among the Thai population is expected to reach 41% within the same timeframe. This shift suggests that Thailand is rapidly evolving into a market of 'AI Super Users,' where sophisticated digital assistants become a standard part of daily life.
For residents and long-term visitors, this trend indicates that digital services, local applications, and customer support interfaces in Thailand will likely become increasingly integrated with AI-driven automation. As these technologies become more prevalent, users can expect more personalized and efficient digital interactions across various sectors.
While these projections offer a clear outlook on technological adoption, the specific infrastructure developments required to support this growth—such as network capacity and data privacy frameworks—remain to be confirmed. Observers will be watching to see how local businesses adapt their digital strategies to meet this anticipated surge in AI-ready consumer demand.
