TAT Promotes Thailand at TTG Travel Experience 2026 in Italy

The Tourism Authority of Thailand (TAT), through its Rome office, represented the country at the TTG Travel Experience 2026, held from October 14 to 16, 2026, at the Rimini Expo Centre in Italy. According to Khaosod Online, the initiative aimed to position Thailand as a top preferred destination for high-quality Italian travelers.

During the three-day event, TAT facilitated business negotiations for six Thai tourism operators, resulting in 150 scheduled meetings with international buyers. The delegation focused on expanding strategic partnerships with airlines and tour operators to enhance the visibility and accessibility of Thai tourism products and services within the Italian market. Jirawadee Kunsub, TAT Deputy Governor for Europe, America, Middle East, and Africa, led the efforts to bolster Thailand's presence in the region.

For travelers and residents, this development signals a continued effort by the Thai government to streamline travel options and promote diverse tourism offerings to European visitors. While the event successfully fostered professional connections, the long-term impact on flight availability or specific new travel packages remains to be confirmed as these partnerships develop. The initiative reflects a broader strategy to attract high-spending tourists, which may influence future tourism infrastructure and service standards in Thailand.