Caltex Thailand Launches 'Keb Dao' App with 500 Million Baht Investment
Caltex has introduced a new digital loyalty platform, 'Keb Dao', aiming to double its customer base to 1.5 million users within five years.
According to a report by Matichon Online, Caltex has officially launched its new mobile application, 'Keb Dao' (Collect Stars), backed by a 500 million baht investment. The initiative is designed to modernize the company's customer engagement strategy and strengthen its market position in Thailand.
The primary objective of this digital transformation is to expand the company's customer base significantly. Caltex aims to increase its active user count by more than two times, targeting a milestone of 1.5 million registered users over the next five years. By integrating digital rewards and loyalty tracking, the company hopes to incentivize frequent visits to its service stations.
For residents and frequent travelers in Thailand, this development may offer new opportunities to earn rewards or discounts on fuel and related services through the app. However, specific details regarding the full range of benefits, the timeline for regional rollout, and the technical requirements for the application remain to be confirmed by the company. Users interested in the program should monitor official Caltex channels for updates on how to register and utilize the new platform effectively.
