TAT Expands 'ASEAN India+ Shoppers in Thailand 2026' Campaign
The Tourism Authority of Thailand has broadened its 2026 shopping campaign to include Pakistan, Sri Lanka, and Bangladesh, aiming to boost tourism revenue.
The Tourism Authority of Thailand (TAT) has announced an expansion of its 'ASEAN India+ Shoppers in Thailand 2026' initiative. Originally focused on the ASEAN and Indian markets, the campaign now includes travelers from Pakistan, Sri Lanka, and Bangladesh. Running from September through November 2026, the program provides visitors with exclusive privileges across shopping, dining, accommodation, and lifestyle services through a network of over 50 partners nationwide.
According to the TAT Newsroom, the campaign is designed to stimulate tourism spending and support local businesses across Thailand. The authority has set a target of attracting 30,000 participants, with an anticipated economic impact of at least 244 million Baht in tourism revenue.
For travelers and residents, this initiative may offer increased value and special discounts at participating merchants during the autumn months. While the campaign is currently active, the final total of participants and the exact economic contribution will only be confirmed once the program concludes at the end of November. Those interested in specific deals are encouraged to check the official TAT channels for a list of participating partners and the terms of the lifestyle privileges offered.
