TAT Launches Third Year of 'ASEAN INDIA+ SHOPPERS IN THAILAND 2026'
The Tourism Authority of Thailand has officially kicked off the third iteration of its shopping-focused tourism campaign targeting ASEAN and South Asian markets.
On October 15, 2026, the Tourism Authority of Thailand (TAT) announced the launch of the 'ASEAN INDIA+ SHOPPERS IN THAILAND 2026' project. Now in its third consecutive year, the initiative operates under the theme 'MORE VALUE MORE THAILAND.' The campaign aims to solidify Thailand's reputation as a premier regional shopping destination by incentivizing travel and spending among tourists from ASEAN nations, India, and broader South Asia.
Parichat Boonklai, TAT Deputy Governor for Marketing Communications, presided over the launch ceremony held at the TAT headquarters. The program is designed to stimulate the economy by attracting high-potential travelers from these specific regions, encouraging them to choose Thailand for their shopping and leisure activities.
For travelers and residents, this initiative may lead to increased promotional activities, special shopping offers, and events tailored to visitors from these regions throughout the year. While the campaign focuses on boosting tourism numbers and expenditure, specific details regarding individual merchant discounts or exclusive event calendars have yet to be fully detailed by the TAT. Interested parties should monitor official TAT channels for upcoming announcements regarding specific shopping privileges or participating retail partners as the campaign progresses.
