Global Smartphone Sales Hit 14-Year Low Amid Rising Costs
Global smartphone sales have dropped by 20% compared to 2025, reaching a 14-year low, while average device prices have surged by 20%.
According to a report from Counterpoint Research cited by Khaosod Online, the global smartphone market is facing a significant downturn, with sales volume falling by 20% compared to the previous year. This decline marks the lowest point for the industry in 14 years. Simultaneously, the average price of smartphones has increased by 20%, driven largely by rising production costs.
Despite the market contraction, Samsung and Apple remain the dominant leaders, holding 23% and 22% of the global market share, respectively. They are followed by Xiaomi (10%), Oppo (9%), and Vivo (8%). Analysts attribute the price hikes and sales slump to the surging costs of essential components, such as chips, RAM, and storage, which are currently in high demand due to the rapid expansion of the artificial intelligence industry.
For residents and travelers in Thailand, this trend suggests that purchasing new mobile devices may become increasingly expensive in the near term. While major brands continue to maintain their popularity, the industry-wide impact of component shortages and rising costs remains a significant concern. It remains to be confirmed how long these supply chain pressures will persist and whether manufacturers will adjust their product strategies to mitigate the impact on consumers.
