Technology
AIS Launches 'AIS Pro SUMMIT 2026' to Enhance AI-Driven Customer Service
AIS has initiated a nationwide training program for its smartphone experts to integrate AI technology into customer service ahead of new device launches.
According to Prachachat Business, AIS has officially launched 'AIS Pro SUMMIT 2026,' a strategic training initiative designed to upskill its 'AIS Pro' team—a group of smartphone and digital device specialists stationed at AIS Shops across Thailand. The program focuses on equipping these experts with the latest knowledge regarding new product releases, emerging technologies, and advanced AI-driven service features.
For residents and travelers in Thailand, this development is significant as it suggests a shift toward more sophisticated, AI-assisted technical support at AIS retail locations. As the company prepares for upcoming smartphone releases, customers visiting AIS service centers may soon encounter staff better equipped to troubleshoot complex device issues or provide detailed demonstrations of AI-integrated features. This initiative aims to streamline the customer experience by ensuring that frontline staff are well-versed in the latest digital trends.
While the training program is currently underway, specific details regarding which AI features will be prioritized or how these changes will manifest in daily store operations remain to be confirmed. Customers should look for updated service capabilities at their local AIS branches as the company rolls out these enhancements following the summit.
