Technology
Mc Group Reports Fiscal 2026 Growth Amid Digital Expansion
Mc Group, the parent company of Mc Jeans, announced a 6% revenue increase for fiscal year 2026, driven by a significant surge in online sales.
According to a report by Khaosod Online Thailand, Mc Group (MC) has released its financial results for the 2026 fiscal year, covering the period from July 1, 2025, to June 30, 2026. The company reported total revenue of 4.402 billion baht, representing a 6% increase compared to the previous year. A major contributor to this growth was the online segment, which saw sales jump by 61.8% to 1.152 billion baht, now accounting for 26% of the company's total revenue.
Despite the revenue growth, Mc Group’s net profit declined by 7.8% to 701 million baht. In response to these results, the company has declared a total dividend of 0.88 baht per share. CEO Matthew Kichodhan stated that the company is prioritizing a digital-first strategy, utilizing artificial intelligence to target younger demographics, specifically Gen Y and Gen Z. The firm aims to shift 80% of its customer base to these younger cohorts over the next three years.
For residents and travelers in Thailand, this shift indicates a continued modernization of local retail brands and an increased availability of Mc Jeans products through digital channels. While the company has outlined its strategic focus on AI and online expansion, it remains to be seen how these investments will impact long-term profitability and whether the brand can successfully capture the younger market share as projected.