Technology
SAMART Group Prepares for 72nd Anniversary with Strategic Shift
The long-standing Thai telecommunications and technology firm SAMART is undergoing a generational transition as it approaches its 72nd year of operation.
According to a report by Prachachat Business, the SAMART Group is currently navigating a significant evolution in its corporate trajectory. Originally established as a small watch repair shop, the company has grown over several decades into a prominent player within Thailand’s telecommunications and technology sectors. As the organization approaches its 72nd anniversary next year, leadership is emphasizing a 'New Gen, New Growth Engine' strategy to sustain its market presence.
For residents and expatriates in Thailand, this development is notable as SAMART has been a long-term fixture in the local infrastructure and tech landscape. The company’s ability to adapt its business model—having survived various economic cycles and operational challenges—suggests a continued focus on modernization. This shift may influence the future availability and quality of local tech services or infrastructure projects that the group manages.
While the company has publicly signaled its intent to pivot toward new growth engines, specific details regarding new product launches, service changes, or structural reorganizations remain to be confirmed. Observers are waiting to see how this 'New Gen' approach will manifest in the company’s upcoming operational plans as it enters its eighth decade of business.