Economy
Minor International Acquires Bonchon International for 1.65 Billion Baht
Minor International has announced the acquisition of Bonchon International, securing the rights to the Korean fried chicken brand outside of the United States.
According to a report by Matichon Online on August 11, 2026, the Thai hospitality and food service giant Minor International has completed a deal to acquire Bonchon International. The transaction is valued at 1.65 billion baht.
This strategic acquisition grants Minor International the full rights to operate and expand the Bonchon brand in all markets outside of the United States. Bonchon, known globally for its signature Korean-style fried chicken, has maintained a significant presence in Thailand for several years, becoming a popular choice for casual dining.
For residents and travelers in Thailand, this development may signal a shift in the brand's operational strategy or expansion plans within the region. As Minor International is a major player in the food and beverage sector, consumers might expect to see changes in service efficiency, menu offerings, or the number of locations available across the country.
At this stage, specific details regarding immediate changes to existing restaurant operations or future expansion timelines remain to be confirmed. Stakeholders and customers are waiting for further announcements from Minor International regarding how this acquisition will integrate into their existing portfolio of food brands.