Technology
Roojai Insurance Marks 10-Year Milestone with Significant Growth
Digital insurer Roojai celebrates a decade of operations, reporting a threefold increase in premiums during the first half of the year.
According to a report by Prachachat Business, the digital insurance company 'Roojai' has officially reached its 10-year anniversary. Founded in 2016 as an online insurance broker, the firm has since transitioned into a full-scale digital insurance provider. The company’s service model encompasses sales, customer service, and claims processing, and it has recently expanded its market presence into Indonesia.
For residents and expatriates in Thailand, this growth highlights the increasing shift toward digital-first financial services. The company reported that its total premiums surged by three times during the first half of 2026. Looking ahead, Roojai has outlined plans to increase its market share within the automotive insurance sector.
While the company has confirmed its successful transition and recent premium growth, specific details regarding the long-term impact of its expansion into the Indonesian market remain to be seen. Furthermore, while the company has stated its intent to capture a larger portion of the car insurance market, the specific strategies and product adjustments intended to achieve this goal have not yet been fully detailed. Residents considering digital insurance options may find this growth indicative of the platform's evolving capacity to handle claims and customer support, though individual policyholders should continue to review specific coverage terms independently.