Economy
Police Captain and Beauty Queen Launches New Skincare Business
Dr. Atitiya Benjapak, known as 'Captain Cat,' has officially entered the beauty industry with a new line of body tone-up products.
According to a report by Khaosod Online Thailand, Police Captain Dr. Atitiya Benjapak—widely recognized as 'Captain Cat' for her background in beauty pageants and law enforcement—has launched a new business venture. Following her academic success and career in the entertainment industry, she has developed a body tone-up product line specifically tailored to the skin types and lifestyles of Thai consumers.
To promote the launch, Captain Cat has partnered with two prominent figures in the Thai entertainment scene: model Gina Virahya and singer Benz Prikthai. The marketing campaign highlights the product's role in enhancing confidence for daily fashion and professional appearances under stage lighting. Captain Cat stated that the initiative aims to empower women and the LGBTQ+ community by providing products that support personal expression and self-assurance.
For residents and travelers in Thailand, this development reflects the ongoing growth of the local beauty and personal care market, which continues to be heavily influenced by celebrity-led entrepreneurship. While the product line is now officially available, details regarding the specific chemical composition of the two formulas and their long-term market availability remain to be confirmed by the brand. Consumers interested in these products should monitor official retail channels for further updates on distribution and product specifications.