Health
Bangkok’s Health-Conscious Shift: Grab Reports Surge in Low-Sugar Orders
Data from Grab Thailand indicates a significant shift in consumer habits, with a 50% increase in 'less sugar' beverage orders and a rise in early-morning trips to public parks.
According to a report by Prachachat Business published on August 6, 2026, Grab Thailand has observed a notable change in consumer behavior driven by a growing interest in health and fitness. The platform reports that orders for beverages with reduced sugar levels have surged by 50%. Among the most popular choices are black coffee and clear matcha, reflecting a broader trend toward healthier dietary preferences.
Beyond food delivery, the data highlights a shift in mobility patterns. Grab noted that ride-hailing requests to public parks during the early morning hours have increased by more than five times. This trend is attributed to the rising popularity of fitness activities, including the 'Longevity' movement and the HYROX fitness racing series.
For residents and travelers in Bangkok, these trends suggest that the city’s food and beverage landscape is increasingly catering to health-conscious individuals, making it easier to find low-sugar options. Furthermore, the increased demand for early-morning transport to parks indicates a vibrant local fitness culture. While these figures provide a clear snapshot of current consumer preferences, it remains to be confirmed how long-term these shifts will be and whether they will influence the broader hospitality industry's menu offerings across other regions of Thailand.