Economy
Public Dispute Emerges Between Owners of 'Panpon' and 'Jarit Thai' Clothing Brands
The owner of the 'Panpon' clothing brand has publicly addressed allegations made by his ex-wife regarding business operations, AI usage, and personal conduct.
On August 5, 2026, Mr. Pawin, the owner of the 'Panpon' clothing brand, spoke to Khaosod Online to address a public dispute involving his ex-wife and the 'Jarit Thai' Lanna-style clothing brand. The controversy, which has gained significant attention on social media, centers on allegations regarding business ownership rights, the use of product imagery, and the modification of photos using artificial intelligence.
Mr. Pawin stated that he chose to remain silent previously to prevent the situation from escalating but felt compelled to share his perspective. He detailed an eight-year relationship that eventually dissolved, citing personal conflicts that arose prior to their separation. According to Mr. Pawin, the business dispute involves the division of assets and operations following their split. He emphasized that he and his ex-wife had previously reached an agreement regarding the separation of their business interests.
For residents and those interested in the local fashion industry, this dispute highlights the complexities of business partnerships and the evolving concerns surrounding digital content and AI in retail. As of now, the claims regarding the specific use of AI in marketing and the final status of the business division remain matters of public contention. Further details regarding the resolution of these personal and professional disagreements have yet to be confirmed.