Technology
Thailand Launches 'ULTIMATE THAILAND 3X3 SERIES 2026' to Boost Basketball Profile
Thai government agencies and Tero Entertainment have announced a new FIBA-sanctioned 3x3 basketball tournament, offering winners a path to the World Tour.
According to Khaosod Online Thailand, a major collaboration between the Ministry of Tourism and Sports, the Sports Authority of Thailand, the Basketball Sport Association of Thailand, and Tero Entertainment has been formed to host the 'ULTIMATE THAILAND 3X3 SERIES 2026.' This event is officially sanctioned by FIBA under the 3x3 Quest format.
The tournament is designed to elevate the profile of basketball in Thailand by providing a platform for local athletes to compete against top-tier teams. Beyond the domestic competition, the event serves as a qualifier for the FIBA 3x3 World Tour Masters, allowing participants to earn FIBA 3x3 Individual World Ranking points.
For residents and visitors, the event is scheduled to take place on September 5–6, 2026, at Central Ayutthaya. Registration for teams is currently open and will continue until August 14, 2026. This tournament represents a significant effort to integrate Thailand into the global 3x3 basketball circuit. While the event is confirmed, potential attendees should monitor official announcements regarding specific match schedules and any additional activities planned at the venue. The impact of this series on Thailand's long-term standing in international basketball rankings remains to be seen as the competition unfolds.
Translated from Thai.
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