Technology
Running Man Thailand Achieves Record-Breaking Global Reach
The Tourism Authority of Thailand highlights the massive success of the iQIYI Original series, which garnered billions of impressions while promoting Thai tourism.
According to the Tourism Authority of Thailand (TAT), the iQIYI Original series 'Running Man Thailand' has achieved significant success following its debut. The 10-episode production, which utilizes a travel-race format to explore various Thai destinations, culture, and local experiences, reportedly generated 6.85 billion impressions and exceeded 390 million online views.
For travelers and residents, this series serves as a digital showcase of Thailand’s diverse tourism offerings. By integrating entertainment with destination storytelling, the show aims to inspire both domestic and international audiences to explore the country. The TAT views this project as a successful example of entertainment-driven tourism marketing, highlighting how media content can effectively promote local experiences to a global audience.
While the viewership figures indicate a strong reception for the series, the long-term impact on specific tourism arrival numbers remains to be confirmed. The production highlights the ongoing trend of using popular streaming platforms to influence travel trends. As of August 2026, the TAT continues to monitor how such media-led initiatives contribute to the broader tourism landscape in Thailand.
Translated from English.
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