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Kris Sribhumi Announces Departure from Gelato Brand 'Parameter'
Thai celebrity Kris Sribhumi has revealed plans to step away from the gelato brand 'Parameter' following reports of unpaid salary.
According to a report by Matichon Online on August 3, 2026, Thai celebrity Kris Sribhumi has publicly announced his intention to withdraw from his role at the popular gelato brand, 'Parameter.'
Kris disclosed that his decision stems from issues regarding unpaid compensation, stating that he has not received his salary for his work with the brand. This development marks a significant shift for the entrepreneur, who is now preparing to pivot his focus toward new professional projects.
For residents and visitors in Thailand who frequent the brand's outlets, this news highlights a potential change in the management or public face of the business. While the brand has gained popularity in the local dessert scene, the internal financial disputes between the celebrity partner and the company suggest a period of transition.
At this time, it remains to be confirmed how this departure will affect the daily operations of 'Parameter' stores or if the brand will issue a formal response regarding the alleged salary arrears. Consumers should monitor official brand announcements for updates on store availability or changes in business direction.
Translated from Thai.
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