Economy
Actor Zee Pruk Launches First SUPER SUN Pop-Up Store in Bangkok
Thai actor Zee Pruk has opened his first domestic pop-up store for his clothing brand, SUPER SUN, at Siam Center, marking a milestone in the brand's growth.
On July 31, 2026, Thai actor Zee Pruk officially launched the first pop-up store for his clothing brand, SUPER SUN, located at the Atrium 2, G Floor of Siam Center in Bangkok. According to Khaosod Online, the actor invested a six-figure sum into the project and expressed significant excitement regarding the milestone, noting that he was unable to sleep due to anticipation. His family was present at the opening to show their support.
For residents and visitors, this event highlights the growing trend of celebrity-led retail ventures in Bangkok’s major shopping hubs. The pop-up store is scheduled to remain open from July 31, 2026, through August 9, 2026.
While the launch marks a significant step for the brand's domestic presence, the actor has expressed long-term ambitions to expand the label globally. As of now, details regarding specific international expansion timelines or future permanent retail locations remain to be confirmed. Visitors interested in the collection can visit the Siam Center location during the specified dates to view the brand's current offerings.
Translated from Thai.
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