Sport
LeBron James Sets Record-Breaking Jersey Sales Following 76ers Move
LeBron James has shattered jersey sales records within 24 hours of joining the Philadelphia 76ers, surpassing previous benchmarks set by Shohei Ohtani.
According to a report by Khaosod Online Thailand, LeBron James has established a new record for jersey sales for an athlete joining a new team. Within the first 24 hours of his move to the Philadelphia 76ers, James surpassed the previous record held by Shohei Ohtani, who joined the LA Dodgers in 2023. The figures also exceed the sales generated during the first week of James's 2018 transition to the Los Angeles Lakers.
Fanatics, the sports merchandise retailer, noted that since the announcement on Friday, items associated with the 41-year-old athlete have occupied eight of the top ten best-selling spots across all sports on their platform. While James is reportedly earning a salary of $3.9 million from the 76ers, the team has generated an estimated $30–80 million in jersey sales alone during the first week.
For residents and sports enthusiasts in Thailand, this news highlights the massive global commercial impact of major NBA roster changes. While the financial success of the jersey launch is clear, the long-term impact on the 76ers' on-court performance remains to be seen as James has yet to play a game for the franchise. Fans should monitor official team announcements for updates on his debut and further team developments.
Translated from Thai.
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