BJC Plans TSUTAYA BOOKSTORE Expansion to Chiang Mai and Phuket

According to a report by Prachachat Business, the Thai conglomerate Berli Jucker (BJC) is set to expand its retail footprint by launching two new TSUTAYA BOOKSTORE branches in the popular tourist destinations of Chiang Mai and Phuket. These upcoming locations are expected to be significantly larger than the existing branch at One Bangkok, with planned floor spaces ranging between 1,500 and 2,000 square meters. The company anticipates these new stores will open between 2028 and 2029. For residents and travelers, this expansion signifies an increase in lifestyle and cultural retail options in these major provinces, potentially enhancing the local shopping experience. Beyond these domestic developments, BJC is also reportedly exploring opportunities to introduce the TSUTAYA brand into the Vietnamese market. While the expansion plans are confirmed, specific site locations within Chiang Mai and Phuket, as well as the exact opening dates, remain to be finalized as the company continues its strategic planning.