Moshi Moshi Appoints New Brand Ambassadors to Boost Year-End Growth

According to a report by Prachachat Business, the Thai retail brand Moshi Moshi is accelerating its marketing efforts in the final quarter of 2026. The company has officially appointed popular actors William Jakrapat Kaewpanpong and S Suppasit Ngamwong as 'Friends of Moshi Moshi' to help boost brand visibility and consumer engagement. This strategic move coincides with the launch of the new 'Sanrio Characters Thai School Uniform Collection,' which aims to capture market interest during the year-end shopping season.

For residents and visitors in Thailand, this initiative signals a push by the retailer to expand its footprint and appeal to younger demographics through celebrity partnerships. The company remains optimistic about its financial performance, projecting a total revenue growth of 15% to 20% for the year 2026, consistent with its previously stated annual targets. While the brand is actively promoting these new collaborations and product lines, the final impact on their overall fiscal performance remains to be confirmed when the full-year financial results are released. Shoppers can expect to see increased promotional activities across Moshi Moshi outlets as the company works to meet its year-end objectives.