SAM Launches Debt Relief Initiative in Udon Thani

Sukhumvit Asset Management (SAM) has announced a collaboration with Udon Thani province to host a debt relief event titled 'Udon Thani Governor Leads Debt Resolution (Phase 1)' on November 15, 2026. This initiative is part of the government-backed 'Fast Debt Settlement' program, aimed at assisting retail debtors with non-performing loans (NPLs) such as credit cards, personal loans, and residual balances from secured loans.

To qualify, individuals must have a total debt amount not exceeding 100,000 THB per person and must have been in arrears for more than 90 days as of September 30, 2025. Eligible participants can receive a debt reduction of up to 50% through this program. SAM is urging qualified debtors to utilize these benefits before the deadline on December 31, 2026.

For residents and expatriates in Thailand, this event highlights ongoing government efforts to manage household debt levels. While this specific event focuses on Udon Thani, it underscores the broader availability of debt restructuring options for those struggling with financial obligations. It remains to be confirmed whether similar localized events will be expanded to other provinces in the future. Interested parties should verify their specific eligibility directly with SAM or official provincial channels before attending.